They compete with other disruptors in the space that are trying to accomplish the same thing with so-called digital mortgages.Those who prefer to use smartphones and texts to get things done as opposed to speaking to humans.The company relies on the latest technology to target Millennials and Generation Z home buyers and homeowners.Rocket Mortgage is essentially a brand-name home loan that exudes speed and simplicity.Rocket Mortgage Wants to Be the Cool and Easy Mortgage – The Rocket Mortgage Application Process The company launched (no pun intended, honest!) the “end-to-end online product” in late 2015 in what appeared to be a direct response to the many online mortgage startups now in existence.Įssentially, parent company Quicken Loans didn’t want to get left behind, and in fact, wanted to be a leader in the new digital mortgage world. They created quite a stir during their Super Bowl ad as well. Do you know how long it takes for the space shuttle to reach orbit? Apparently it takes just eight minutes, the same amount of time it will take borrowers to get a full mortgage approval online via “ Rocket Mortgage.”Īt least, this is the powerful claim the company is touting via a new online mortgage approval engine that promises to shake up the age-old, and very stale home loan process.
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